A marketer creates advertising campaigns to promote a certain product
Marketer
Marketer
VIRTUAL JOB SHADOW
Welcome to your first day on the job! Watch this video to see what a day in the life of a Marketer is like.
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Every good marketer has something called a ‘swipe folder’. A swipe folder is a collection of marketing materials that catch your eye, such as a screenshot of a Facebook ad, a website that appeals to you, a postcard you get in the mail, etc. When marketers need to come up with a new marketing campaign they ‘swipe’ ideas from this folder to save time and come up with fresh new ads quickly. Here’s how to start your own swipe folder:
STEP 1: As you go through your week, be on the lookout for advertisements and marketing materials that catch your eye. Maybe an ad you clicked on or commercial you liked.
STEP 2: Create a word or googledoc and either write it down, add the link, or insert a screenshot of it.
STEP 3: Think of something you really want to buy (ex: a new pair of Jordans, an XBox, iPhone, etc.). Imagine you are a marketer hired by this company to sell it!
STEP 4: ‘Swipe’ the ad you saved in step 2! By hand or using technology, recreate the ad, but for the product you are marketing (ex: shoes, technology). You can borrow ideas from the original ad like colors to use, layout, heading position, etc. Just don’t plagiarize it!
STEP 5: Share your ad in the Student Showcase to build your resume as a marketer!